Online stories of the ex criminals who work at Heilige Boontjes. Huge portraits hang in the police cells above the store, the event has been kickoffed by comedian Patrick Laureij
Heilige Boontjes is also good for the environment, the leftovers of coffee (koffiedrap) is turned into soap. This soap is also sold in the store.
People on the street were handed out these empty coffeecans, which they could you fill for free with delicious coffee at the store.
ONLINE ACTIVATION & PREMIUM: KOFFIE BEKEERD
Social video where Starbucks get ambushed with a live protest to drink coffee the right way, help ex criminals back to society! Order 'koffie bekeerd' at the webshop
We are currently in development of a coffee table book with interviews and more product oriented pictures. The used image below is sketch en not yet executed.