Sponsor activation for NS. My role:
- Concepting
- Art Direction
- Graphic Design
- Exhibition Design
- Scenario
Dutch Railways (NS) gives children a unique experience during event at the last day of the Children's Book week. At the station Utrecht Centraal, kids can swop their books and are entertained by a real living bookcase. Made in collaboration at Kumpany, illustratons by Emanuel Wiemans.
Campaign & content for VU Vrije Universiteit. My role:
- Concepting
- Art Direction
- Visual Design
Studying at the VU University means you'll have directly impact in the real world during your study. That's why we came up with the campaign 'Change your world'. I had a real blast working together with creative Cyril Chermin and the cool people at Steam on the concept and execution. Photography by Leon Hendrickx
Summer Activation for Bar-le-Duc. My role:
- Concept
Bar- Le-Duc is 100% transparant water in a 100% recycled bottle. We launched a pop up restaurant where people can enjoy free water and a meal. Only one catch... you have to be 100% transparant just like Bar-le-Duc by answering on the lie detector. Otherwise they have to pay the bill. Made in collaboration with Cyril Chermin and the people at Dept Agency
Sponsor activation. My role:
- Concept
- Art Direction
- Design
- Script movie
How cool is it to play soccer as a real pro? For cable network Ziggo, sponsor of Ajax, we created a loyalty activation where Ziggo's youngest clients could win an exclusive place at the Ajax Clinic, a day where kids can play & train as football profs. The 200 kids that uploaded their face and shared their videos, were chosen as the lucky winners. At the Ajax Clinic parents were surprised with real like Ajax football scarfs with the names of their childeren. Made in collaboration at Kumpany.
My role in this project:
- Concept development
- Art direction
- Graphic design & dtp
Broadcast agency VPRO makes the sunday evening special again on tv with brandnew travel documentaires from makers like: Jelle Brandt Corstius, Stine Jensen en Michael Palin. Made in collaboration at Superglue Creatives.
Content, branding and activation. My role:
- Concept
- Online content
- Activatie
- Art Direction
- Design
You could say Heilige Boontjes is the most honest coffee brand on the world: their coffee is not only sustainable for the coffee farmers and nature, this high quality coffee is also made by ex-criminals that have become honest hard working people as professional coffee burista's. Made at Kumpany
Social Media campaign. My role in this project:
- Creative direction
- Strategy
- Art direction
- Graphic design & dtp
- Post production
- Illustration
Due to the continious cutbacks, this awarenes campaign 'Care for day care' (Kom op voor Kinderopvang) was started to show important daycare is. With a viral, posters, infographics and content on facebook, we gathered enough followers within 3 weeks with a range of 40.000 people. And not without succes: the dutch government decided to give back 100 million on the cut backs. Made in collaboration at Superglue Creatives.
Through the line campaign. My role in this project:
- Creative direction
- Concept development
- Payoff
- Art direction
- Graphic design & dtp
- Post production
Campaign to become member of broadcast agency VPRO. As as result of this campaign the VPRO maintained their A-status, and recieved 40.000 new members; twice the amount of members that was our goal. Made in collaboration at Superglue Creatives.
Brand Activation for NS, Dutch Railways. My role:
- Concept
- Art Direction
- Graphic Design
- Storyboard
At least 240.000 people a year, people visit Amsterdam and celebrate Kingsday But how do people prevent from getting lost in the enormous crowd? Dutch Railways NS helps them right on track with living arrows that will literrally guide them to their destination. Just follow the arrows! Made in collaboration at Kumpany
Social media campaign. My role:
- Creative direction
- Strategy
- Art direction
- Graphic design & dtp
In 2012 the cultural festival the Uitmarkt celebrates their 35th anniversary. In the campaign visitors were therefore treated with unexpected shows in the shape of a real gift: celebrate culture! We did this guerrilla style and in print, resulting in 450.000 visitors of the festival. Made in collaboration at Superglue Creatives.
Online campaign for Delta Lloyd. My role:
- Concepting
- Art Direction
- Graphic Design
There is no assurance for your company like this one: work without interruption when accidents arise like computer damage, fire or burglary. Delta Lloyd will take care of it within 24 hours. Made in collaboration at Kumpany
Recruitment campaign for the genie department. My role:
- Art Direction & Design
- Guidance photoshoot
Made in collaboration with Steam
Print campaign. My role:
- Concept development
- Art direction
The Hospital UMC Utrecht celebrates their birthday with an open day, a perfect moment for people to drop by and learn about the hospital. Made in collaboration at agency Steam.
AHF is a non profit organisation that fights AIDS by offering free and confidential rapid HIV testing, counseling and advice for all who need it. Unique is their vinger test which tells if a person has HIV or not. But nobody knows this in the free spirited Amsterdam, time for some brand awareness! In our concept we choose for the famous amsterdam based illustrator Piet Parra to create a poster and statue to 'Give the finger' to Aids. At the Gay Parade a balloon version of the hand would attrack a lot of attention. For PR we thought it would be nice to reveal a huge statue together with Parra and the 'Night-mayor' of Amsterdam. Made in collaboration at Kumpany (not executed).
Social media campaign. My role
- Creative direction
- Strategy
- Art direction
- Graphic design & dtp
Awareness campaign to give insight about disasters areas. How to make people aware about disaster ares whithout being to pendantic? With a fictive travel agency, site, viral, newspaper en tickets we gathered 400.000 online visitors within a month.
Made in colloboration at Superglue Creatives for client NCDO
Brand activation. My role:
- Concept
- Art Direction
- Design
VakantieXperts offers tailor made holidays; they 'puzzle' your wishes together to create the perfect vacation. That's why we introduced the campaign 'Puzzle your holiday', a puzzle book to win a holiday and enjoy your vacation even more. Made in colloboration at Kumpany.