Problem How can we create happiness and loyalty in the lives of sport-loving clients of the cable network Ziggo?
Solution With our 'Voetbal als een prof' campaign we made it possible for Ziggo's youngest clients to win an exclusive place at the Ajax Clinic, a day where kids can play as real football profs. The 200 first kids that uploaded their face into a video where they suddenly ran around like pro's, were chosen. At the Ajax Clinic itself parents were surprised with real like Ajax football scarfs with the names of their childeren. Made at Kumpany, my role: concept, art direction, design, scenario.