Problem Heilige Boontjes is high quality coffee that's probably the most honest coffee in Holland: it's not only sustainable for the coffee farmers and nature, but also made by ex-criminals that have become honest working people as professional coffee burista's. Yet many people are not aware of this or know this background story. So how can we change this?
Solution We literally show and tell what the coffee has to offer by branding it with a direct classic style. Made at Kumpany, my role: Concept, Art Direction, Design & Copy
People on the street were handed out these empty coffeecans which they could you fill for free with delicious coffee at the store.